Wednesday, April 1, 2009

Peanuts, Pistachios...The Roulette Wheel is Spinning

Peanuts, Pistachios....The Roulette Wheel is Spinning

Once again our industry is in the throes of a massive, damaging recall. Details continue to emerge, but the source of the salmonella that contaminated pistachios has not been determined, nor has the full scale of the impact been gauged. Already, consumers are voicing reservations about eating nuts. They are alarmed and in need of reassurance that nuts are a safe food source.

Legislators and the Public are on Alert

This latest incident increases the concerns of legislators such as Rosa De Lauro, Bart Stupak, and John Dingell, who have been on the forefront of the movement for stricter food inspection and tracking requirements. Now that nut products are definitely on these legislators' radar, we MUST address the conditions under which imported nuts, seeds and dehydrated fruits are processed. We have stated that contaminants have been found on pine nuts, pepitas, and brazil nuts. What might be present in some of the nut products that are not routinely tested?

If we continue to ignore these warnings the collective wrath of consumers, retailers, and legislators will be astronomical, and justified. We need to address questions such as whether or not any imported raw nuts should be distributed to consumers without a kill step. Although imported nuts have not yet come up on the hit list we should not use that as a reason to ignore the need for taking proactive measures for responsible sourcing and initiating protocol to address possible microbial contaminants.

Can Imported Nut Facilities Withstand Tough Scrutiny?

I have been criticized by some for speaking out too forcefully in favor of proactive responsible sourcing, but for 12 years, since I visited overseas processors, I feared the day that issues would arise that would shed light on the blatant disregard for food safety practices in many of the overseas processing facilities. The globalization of today's society has made information instantaneously available to everyone. If a consumer safety incident were to arise involving one of our vulnerable commodities, an overseas facility would be investigated with the same zeal as a domestic processing plant.

Although the peanut recall, followed by the pistachio recall, have directed the focus to these specific commodities, we cannot afford to ignore the fact that the problems that caused the contamination occur throughout the nut industry and are even more severe in the case of many imported nuts and seeds where there is a lack of control. How would the scenario unfold if overseas nut processing facilities were subjected to the same scrutiny, vigilance and thoroughness as the domestic processors? Many questions would have to be answered. Keep in mind that although individual companies may carry out their due diligence, the industry will be judged based on the lowest common denominator.

The True Costs of a Recall are Staggering

Although our main concern in today's difficult economy may be our day to day existence, we cannot ignore the big picture. Recently, businesses that were economically healthy and viable have come to an end almost overnight as a result of the overwhelming costs involved in a recall. Keep in mind that it is not just the nut ingredient that needs to be recalled. It is every product that the ingredient is found in, and in many cases the full retail price plus fines will be levied. The amount of recall insurance that would be necessary in order to cover these costs would be staggering. And if, as in the case of the contaminated peanuts, lives are lost, the devastation cannot even be measured in financial terms.

The Challenge for Our Industry Leaders

Years ago, industry leaders paved the way to the future. As recently as a few decades ago, that road was not strewn with the roadblocks and concerns that must be dealt with today. This creates a whole new challenge for those who are trying to navigate through uncharted waters. On a daily basis we receive e-mails, news reports, editorials and articles calling for more regulation of the food importing process, yet the reaction to this has not been proactive. Has this been talked about so much that we've become desensitized ? This is dangerous, because the day that it really happens, when legislation is put in place and the industry is forced to comply, many will be ill prepared. Recent events in the nut industry make this all the more likely to happen, as nuts have certainly moved up on the list of suspect food products.

Responsible Sourcing - The Right Path to Take

We should all be sourcing responsibly because it is the right and moral thing to do. Let's not forget that lives were lost because of the salmonella contamination found in peanut butter. Those who believe that as an industry we can keep our dirty laundry in the closet are mistaken. Until we address these issues by developing and implementing a solution we will continue to be in a very, very vulnerable position. Most of the food legislation that has been proposed to congress tells us what we need to do, but in no way provides us with the means and the "how" to do it. We as an industry must find an acceptable solution that is effective and practical.

How Do We Enforce Responsible Sourcing?

A major industry buyer recently asked "How do we enforce responsible sourcing initiatives like the CCC?" My answer was : "Just insist upon it." The only way that we will be able to develop systems of responsible sourcing is if industry buyers demand it. Consumers need to know that their food products have been sourced responsibly. If buyers ask for responsible sourcing initiatives to be put into action, they will be. If importers demand certification from the overseas facilities they source from, they will get it. When it comes right down to it, if revenue hinges on taking responsibility for what they produce, they will do what they need to in order to make the sale. A monitoring agency with staff that understands the industry needs to be an integral part of this procedure.

The CCC Can Help

The CCC offers a system that addresses exactly what is soon to be be required of our industry. We are not saying that it is the only way to go, but it is a comprehensive, turnkey system which ensures traceability and responsible sourcing. We would be happy to discuss our certification/tracking program, and to provide a demonstration.

Please do not hesitate to contact David Rosenthal or Mary Smith at 804-745-2848.

No comments:

Post a Comment